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I Really Hate This Ad

October 27th, 2006 at 11:07 am

I saw an ad on television that I hated with the white hot passion of a thousand suns. The commercial was for Home Depot; we see a woman putting her glass into a fridge door and commenting to her husband that the water dispenser is broken, and that the ice cube maker is broken too. The angle changes and then we see that it is a regular refrigerator with no dispensers….she’s hinting to her husband that they need a new fridge.

Why do they need a new fridge when the old isn’t broken? What is acceptable about rude sarcasm to hint to your spouse to buy something? Do they have all financial business taken care of, such as all debt paid and retirement planning, that they can make this a financial priority? Is using the tap and making ice cubes so very time consuming that an absolute luxury is perceived as a need? If people in other countries could see what we Americans have as priorities, as evidenced by this commercial, they’d rightly think we were nutty.

I have a scheduled day off work, and if I do what I plan I’ll get a lot done. A trip to take books to the bookstore for exchange value, a grocery run, a bread thrift store run, some recycling, preparing frozen whole plums for making jam, laundry, housecleaning. I love days that feel productive like that.

3 Responses to “I Really Hate This Ad”

  1. koppur Says:

    I actually thought that commercial was kinda funny.

  2. princessperky Says:

    I agree the 'you need this' comercials get on my nerves...but then they are commercials, they are supposed to make it seem like we need everything....

  3. Jane Says:

    I had the same reaction you did to that commercial. I couldn't even find the stupidity of it amusing because I have known too many people (including, once upon a time, myself) who believe that having "stuff" is a necessity, an entitlement, that has no relation to real-life income. And in WAY too many cases, the acquiring of the "stuff" has led them into financial situations that bring them stress and worry. Occasionally a person learns from their mistakes and learns to edit that want list in their head a lot more judiciously and they see commercials like this one as a brainless bit of craziness. Unfortunately, though, some are more susceptible to the marketing and they continue to dance on the edge of financial cluelessness.

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